27.6.11

Harley Davidson & The Movies - Fifty Years Of Movie Parts



The latest film starring the American icon, Harley Davidson motorcycle, was called 'Wild Hogs. "Named after the nickname given to its riders in 1970, this family comedy with all star cast including John Travolta not quite meet expectations hyped. Falling flat in plot and more importantly, the script, the film is a disappointing attempt to capture the lure and excitement of Harley open road. it should come as no surprise. Putting Disney along with the Harley Davidson is like a John Carpenter looking to do a remake of Bambi. "Nice death scene, but did not quite catch the mood of the original!"

Hollywood, however, has a love hate relationship with the unlikely star for more than half a century. It unwittingly threw the emphasis on what the American standard of industry, only to demonize the name to the extent that Harley-Davidson Motor Company nearly went bankrupt. As with most relationships though, time heals all. It would be an elevation in the cult status of the same movies that almost destroyed the company, which would raise the phoenix of Harley Davidson from the fire, and turn it into a cult symbol that it is today.

As with most careers of film stars, early appearances and bit parts are mostly forgotten. May you catch a glimpse of Harley in WWII movies. (Motorcycles are supplied to the army as utility transport during both World Wars until the Jeep took over as the main commercial vehicles in 1942). The big breakthrough for the Harley Davidson came in 1953 when he throws with, or should I say under, Marlon Brando in The Wild One. the film, which tells the story of Jonny, bike gang rebel, reflected the tone of rebellion sweeping America at that time among the peoples of teenage youth.

Unlike today, however, in 1950 the company was not one driven by youth culture. Influence openly anti-establishment images that show the genre is not spark a boom in sales for Harley Davidson as it would later achieve for such products as Ray-Ban sunglasses following the 1982 Gun movie Vrh.Efekt in fact, was the opposite, a leading motorcycle manufacturer in the period of declining sales. Conservative, middle America in the 50s was not willing to support what Harley Davidson has become the young generation that idolized films and their stars are not responsible for the finances to supplement their dreams.

While commercially Harley Davidson was in trouble, his portrayal in movies and on napredovati.Ističe climax came in 1969 with the film 'Easy Rider'. Once again cast as the bad boys favorite mode of transportation, Chopper Harley Davidson cruising the open highway, there will always be summed up freedom and rebellion. Perhaps this dichotomy of emotions, so that the basis for American history and the 'American dream' which was the backbone of the Harleys endurance.

Nineties saw Mickey Rourke and Don Jonson take up the rod, although in this film it was Mickey Rourke's character that made ​​the name Harley Davidson to the title of the film. Harley Davidson and the Marlboro Man once again cast the character of the rough neck to, you guessed it, Harley Davidson.

As the nineties progressed, the teenagers who had idolized Marlon Brando and those early biker movies in the 50's were maturing into the wealth of America. Like an old friendship lost but never forgotten, it is these middle aged rebels of yester year that would rekindle the corporate wealth Harley Davidson. are adapted to their bikes to stand out in a crowd and create for themselves a distinct identity, apart from the rest of the corporate clones. They were rebels who died May have corporate ladder but now had the financial means to relive the youth could never afford.

Therefore, it is a bit sad hearts, that the film was a story about the restoration and tell the story of those 50 young born, should have turn out to be such a damp squib. Maybe Harleys executives still feel the pinch of the bad boy image and this is why they turned to Disney to tell the story. Personally, I think I should have gone with Tarrentino, guts and glory, the real Harley Davidson.

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